"Unleash Your Potential and Build the Life and Community You’ve Dreamed Of."

Who I Am and Why I Understand You

Hi, I’m Joanne—founder of Membership Mentor and someone who knows what it’s like to have a head full of big dreams but no clue where to start. Years ago, I was right where you are now. Trying to build my first membership felt like wading through treacle. I wasted hours stressing over the wrong things, tangled myself in tech nightmares, and constantly wondered, “Am I really cut out for this?” Spoiler alert: I was. And so are you.

Through sheer determination (and let’s be honest, a lot of mistakes), I turned that scrappy little idea into a six-figure membership business that I now run with confidence and joy.

These days, I’m here to help women like you—passionate, ambitious, and juggling a million things—build thriving membership communities without the overwhelm.

My Story: Turning Life’s Curveballs Into Your Roadmap

Back in 2010, my world flipped upside down. A brain tumour, PTSD, and money worries knocked me flat. I felt lost, broken, and unsure of who I was anymore. But as I picked myself back up, I stumbled across the power of community—quite by accident.

It all started with a little Facebook group for women who shared my love of working dogs. That group grew into something bigger than I ever imagined—a membership that not only changed the lives of others but gave me a renewed sense of purpose.

But let me tell you, it wasn’t smooth sailing. I spent far too many late nights Googling how to fix things, crying over tech dramas, and second-guessing myself at every turn. I learned everything the hard way, and it’s those lessons—the messy, hard-fought ones—that I use to help women like you build memberships that feel easy, fun, and aligned with your life.

You don’t have to struggle the way I did. I’ve already made the mistakes so you don’t have to.

Who I Help: Women Like You

I work with women entrepreneurs—freelancers, creatives, wellness gurus, coaches—who want to build memberships that matter. Women who have big ideas but limited time, budgets, and maybe a little bit of doubt about whether they’re “expert enough” (you are, by the way).

If you’re balancing family, work, and the dream of doing something truly meaningful, but you’re stuck wondering where to even start—I get it. You’re my kind of person. And I can help.

What I Do: Making Memberships Simple and Sustainable

I teach women how to build memberships that make an impact without taking over their lives. Here’s what that looks like:

• Clarity and Confidence: We’ll uncover your perfect niche and shatter that pesky imposter syndrome.
• Step-by-Step Guidance: I break it all down into small, do-able steps so it’s not overwhelming.
• Budget-Friendly Solutions: You don’t need fancy software or big investments to start.
• Work-Life Balance: Your membership should fit into your life—not take it over.

Why I Do This Work

I started Membership Mentor because I know how life-changing it is to turn your passion into something real and sustainable. I’ve been in the trenches—juggling family, health challenges, and self-doubt—and I’ve come out the other side. Now, I’m here to show you the shortcuts, the workarounds, and the mindset shifts that can make it all so much easier.

When you join Membership Mentor, you’re not just learning the how-tos. You’re joining a community of women who get it—who’ll cheer you on, celebrate your wins, and remind you you’re not alone.

What It’s Like to Work With Me

Picture this: You’ve got a clear roadmap in front of you, broken down into steps that make sense. You’re confident, organised, and actually excited about your membership because it fits into your life—not the other way around. That’s the transformation I want to help you achieve.

With my guidance, you’ll:

• Build a membership that brings in consistent income.
• Create content your members love without burning out.
• Master time management so you can enjoy life outside of work.
• Finally feel like the leader you are, even if you don’t quite believe it yet.

Let’s Build Your Dream Membership Together

You don’t have to go it alone. Whether you’re starting from scratch or picking yourself up after a false start, I’m here to show you that you can do this.

Your dream membership is closer than you think, and I’d love to help you make it a reality. Together, we’ll turn your passion into a community that works for you, supports your goals, and leaves you with space to enjoy the rest of your life.

Shall we get started?